Impact Unlimited Sees Double: Wins Two Telly Awards

Author: Vikram Singh Chadha

Impact Unlimited, a leading provider of brand communications for events, meetings, and exhibits worldwide, has earned two Telly Awards, in the Pharmaceutical and Live Events categories for an innovative 3D video produced for a major pharmaceutical company. The Telly Awards honor outstanding local, regional and cable TV commercials and programs as well as the finest video and film productions from around the world.

Impact received the honors for its 3D Cardiovascular Experience video that was designed and created especially for a leading pharmaceutical company.

The eight minute movie allowed the client's target market of Cardiologists to experience first hand the symptoms that often plague their patients. Using 3D video technology, surround sound and an immersive first person point of view, Impact portrayed two intertwined episodes simulating a heart attack and a stroke providing the audience with a uniquely engaging experience. In addition to creating a compelling story, the movie also provided an interactive platform to educate the physician audience about these two critical conditions as well as how the client's cardiovascular products address un-met needs.

"Winning in both the Pharmaceutical and Live Events categories truly is a great honor for us, because the challenge in this project was to create a meaningful experience for an audience of medical specialists," said Ken Payne, President of Impact Unlimited. "Our content had to be just right, and we still had to create an emotional connection. The combination of creativity, science and human interest has a significant impact on this unique audience and creates a lasting impression in a highly competitive environment. Winning both awards reinforces the idea that our creative and production people simultaneously accomplished both goals."

More than 14,000 entries were submitted for this year's 29th Annual Telly Awards, which are given for outstanding achievement.

About the Author:

Started as a free lance writer earlier for Maharashtra Herald Newspaper, then with the Pune-Mid-Day. Have also contributed for articles on websites

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